One of the best things about PressLift is seeing how useful the application is for such a wide variety of communication professionals. A classic example is the way that art and craft media publisher, Interweave, is using PressLift to announce their new book, Knitting Green: Conversations and Planet Friendly Projects. The book will be released on Earth Day 2010, April 22nd and Interweave has really taken the opportunity to promote the eco-friendly message. Instead of sending out print “advance copies” of the book to reviewers and retailers, they’ve attached the entire book as a PDF to their PressLift. Knitting Green can be downloaded and viewed by the reviewers on their computers or smart phones. Interweave took advantage of PressLift’s private embargo period to ensure that only reviewers and a select group of others have access to the book before its release.
Not only is Interweave saving money (and trees!) by not printing advance copies of the book, they’re giving reviewers the flexibility to see the press release, images, related links, and the full book all in one place. The PressLift also features a fun video about making yarn from recycled clothing, guaranteed to make any craft lover want to read this book.
We’ve seen a lot of amazing PressLifts since our launch but this has to be the best example of an old media company using new media in such an innovative way. Be sure to watch for this PressLift to go public in April for more information about Knitting Green and follow Interweave on Twitter @InterweaveNews. Members of the media interested in accessing this PressLift should contact Jaime Guthals at Interweave, JaimeG@interweave.com for the password.
Goods for Good released their second PressLift today with an amazing use of our “Featured Media” and video capabilities. In case you aren’t familiar with their organization, Goods for Good takes excess goods such as school supplies, clothing, and toiletries from companies in the United States and donates them to children in need in developing countries. Last month the founder of Goods for Good, Melissa Kushner, was invited to speak at TEDx Atlanta. She gave an inspiring talk about starting Goods for Good and how she was able to create successful global partnerships. Take a look at this PressLift for the video of Melissa’s talk and more information about G4G!
Dress for Success is an organization that values women helping other women and their message rings true more than ever right now. This Thursday, February 25, 2010 through Sunday, February 28th, Dress for Success will host their annual Send One Suit Weekend, at dressbarn retail locations nationwide, to help provide women with appropriate clothes for interviews. To learn more about Dress for Success and this event, and to watch a video of Bobbi Brown discussing Dress for Success, check out their PressLift here! And don’t forget to donate your new or nearly-new suit at a dressbarn location this weekend.
Another amazing PressLift comes to us today from Architizer, announcing the winner of their “Competition Competition” 2010. The competition featured projects recycled from thousands of other architecture competitions that took place in 2009. An international jury including Juergen Mayer H and Andres Lepik selected the winner on Friday. “The award is an extension of Architizer’s mission to revolutionize the way architecture is valued and consumed.” Take a look at the winning project and more information about the competition here. Congratulations to the winning architects!
Today’s featured PressLift comes to us from the Best Shot Foundation. Best Shot, which works to raise awareness of the global threat of childhood pneumonia, has organized the Pnock Out Pneumonia dodgeball tournament on college campuses across the United States. The tournaments take place starting this March through the Spring. Money raised by Pnock Out Pneumonia participants will help provide children in developing countries with the health services they need to survive this hidden killer. Funds will also support the Best Shot Foundation’s grassroots awareness projects. The Best Shot PressLift features a humorous video the foundation produced to promote the tournament, as well as links to sign up for a tournament in your area, donate to the organization, and learn more about the dangers of childhood pneumonia. Please take a look at the Best Shot PressLift here!